https://www.lexicona.co.uk/blog daily 0.75 2021-02-22 https://www.lexicona.co.uk/blog/do-i-need-a-culture-to-startup monthly 0.5 2020-11-10 https://static1.squarespace.com/static/5f99d8f9329ebe66385a05e8/t/5faa92d8d99a992eda183209/1605015173774/image.jpg Blog - Do I need a culture to startup? I thought the glass half empty approach would be a good place to start. https://static1.squarespace.com/static/5f99d8f9329ebe66385a05e8/t/5faa92010774d073812a2a28/1605015173770/image.jpg Blog - Do I need a culture to startup? The even harder bit is what comes next – bringing the brand to life; a painting-the-Forth-Road-Bridge task. https://static1.squarespace.com/static/5f99d8f9329ebe66385a05e8/t/5faa95c5798b066250612d68/1605015173777/image.jpg Blog - Do I need a culture to startup? Lexicona is brave: we step into spaces where we feel uncomfortable, so we grow Lexicona is sparky: we love ideas and experiments Lexicona is energising: we drive progress and have fun Lexicona is empathetic: we listen, we care, we are driven by helping people. https://www.lexicona.co.uk/blog/what-i-learned-about-building-culture-from-a-career-in-marketing monthly 0.5 2020-11-10 https://static1.squarespace.com/static/5f99d8f9329ebe66385a05e8/t/5faa9e8294221021f4cd2e91/1605017237022/ Blog - What I learned about building culture from a career in marketing. - Being really clear who you are and who you aren’t is critical to inspire love and loyalty. https://static1.squarespace.com/static/5f99d8f9329ebe66385a05e8/t/5faa9adf798b066250620d23/1605016312554/image.jpg Blog - What I learned about building culture from a career in marketing. - Brand and culture need to be in sync https://static1.squarespace.com/static/5f99d8f9329ebe66385a05e8/t/5faa982d4ea65d7df562ec1c/1605015608603/image.jpg Blog - What I learned about building culture from a career in marketing. - As a marketer, I am obsessed with differentiation and when your values could be the identical to those of your competitors I switch off. https://static1.squarespace.com/static/5f99d8f9329ebe66385a05e8/t/5faaa00d6229c4184ace7025/1605017658946/image.jpg Blog - What I learned about building culture from a career in marketing. - It requires incredible discipline — it needs to permeate everything: daily interactions, feedback, investment decisions, hiring decisions. https://www.lexicona.co.uk/blog/is-finding-purpose-really-that-hard monthly 0.5 2020-11-27 https://static1.squarespace.com/static/5f99d8f9329ebe66385a05e8/t/5fbe72bb9b1ed03538ad815d/1606316771368/ Blog - Is finding purpose really that hard? You need to listen. Deeply. Cross-legged round a campfire. With a guitar. (OK not that bit). https://static1.squarespace.com/static/5f99d8f9329ebe66385a05e8/t/5fbe70e99d7936484060e763/1606316505623/ Blog - Is finding purpose really that hard? - Purpose. Such a short word, without much stature, easily passed over. https://www.lexicona.co.uk/blog/when-cognitive-and-emotional-collide-and-culture-and-brand-blur monthly 0.5 2021-02-22 https://static1.squarespace.com/static/5f99d8f9329ebe66385a05e8/t/6033dca221d5210150440531/1614011575117/Patagonia.png Blog - When cognitive and emotional collide and culture and brand blur. https://static1.squarespace.com/static/5f99d8f9329ebe66385a05e8/t/6033dccdc835cc2256ea5208/1614011623834/jay-miller-nhl-aK0vQiM-unsplash.jpg Blog - When cognitive and emotional collide and culture and brand blur. Photo by Jay Miller on Unsplash https://static1.squarespace.com/static/5f99d8f9329ebe66385a05e8/t/6033dc562a0e7970efab2e89/1614011519839/pexels-ketut-subiyanto-4474035.jpg Blog - When cognitive and emotional collide and culture and brand blur. Photo by Ketut Subiyanto from Pexels https://static1.squarespace.com/static/5f99d8f9329ebe66385a05e8/t/6033dc8a0d49fb0cfea860b0/1614011542309/Generic.png Blog - When cognitive and emotional collide and culture and brand blur. https://www.lexicona.co.uk/blog/why-culture-probably-isnt-right-if-its-soft-and-fluffy monthly 0.5 2021-02-22 https://static1.squarespace.com/static/5f99d8f9329ebe66385a05e8/t/6033de6211da984118952ac9/1614012053251/photo-1574689211272-bc14e289e223.jpeg Blog - Why culture probably isn’t right if it’s soft and fluffy. Photo by Science in HD on Unsplash https://static1.squarespace.com/static/5f99d8f9329ebe66385a05e8/t/6033dea4aa7a92692d4e56cf/1614012089985/thao-le-hoang-yYSY93clr4w-unsplash+%281%29.jpg Blog - Why culture probably isn’t right if it’s soft and fluffy. Photo by Thao Le Hoang on Unsplash https://www.lexicona.co.uk/home daily 1.0 2020-11-25 https://static1.squarespace.com/static/5f99d8f9329ebe66385a05e8/t/5fbcfe9b9d104e5f152e20ed/1606300694748/Spinning+Coin_4.gif Home https://static1.squarespace.com/static/5f99d8f9329ebe66385a05e8/t/5fa9477b0feb6513896e9467/1604929411208/everything%252Bis%252Bconnected.jpg Home - What makes Lexicona different? It’s mainly our empathy. We have an instinct for putting ourselves into your shoes – and those of your customer, your employee, your investor. And we have enough EQ and IQ to take what we hear and turn it into something practical, pragmatic and impactful – at pace. Finally, we’ve got the experience of working with dozens of brands over the years, helping them become who they want to be on the outside – and on the inside. https://www.lexicona.co.uk/about daily 0.75 2020-11-25 https://static1.squarespace.com/static/5f99d8f9329ebe66385a05e8/t/5fa94a31b75bcf39d6927d37/1604930111480/_YS15244.jpg About - Lexicona is me. Adam Forbes and a few of my talented friends. https://www.lexicona.co.uk/contact-us daily 0.75 2020-11-24